After-Action Report: RVM #34 with John Asher

Many thanks to John Asher (USNA ’63) for his presentation last week on selling in the COVID era!

This was a fire-hose of a presentation, driven by a ton of recent, well-capitalized research and a ton of experience actually selling stuff. Here’s a VERY sketchy list of what John covered:

• Recent recession history: lessons learned.
• An 80/20 rule, and another one.
• Survey of B2B Buyers.
• Digital presence.
• Buyer engagement.
• Referrals.
• Self service.
• Digital channels.
• Selling priorities.
• LinkedIn Sales Navigator & Crystal Knows

… and that wasn’t even the first half!

John’s entire presentation is in the clip below, and it is a master class in closing the deal during the worst sales environment of our lifetimes… although, as John points out, A RECESSION IS AN OPPORTUNITY TO INNOVATE!

If you are in sales—and, face it, we are ALL selling SOMETHING—you need to go get a RINGKNOCKER Subscription so you can watch this whole presentation. John also offered a big stack of free resources to all attendees at this Meetup. You can have them too! Just fill out this form.