Many thanks to John Asher (USNA ’63) for his presentation last week on selling in the COVID era!
This was a fire-hose of a presentation, driven by a ton of recent, well-capitalized research and a ton of experience actually selling stuff. Here’s a VERY sketchy list of what John covered:
- Recent recession history: lessons learned.
- An 80/20 rule, and another one.
- Survey of B2B Buyers.
- Digital presence.
- Buyer engagement.
- Self service.
- Digital channels.
- Selling priorities.
- LinkedIn Sales Navigator & Crystal Knows
… and that wasn’t even the first half!
John’s entire presentation is in the clip below, and it is a master class in closing the deal during the worst sales environment of our lifetimes… although, as John points out, A RECESSION IS AN OPPORTUNITY TO INNOVATE!
If you are in sales—and, face it, we are ALL selling SOMETHING—you need to watch this. John also offered a big stack of free resources to all attendees at this Meetup. You can have them too! Just fill out this form.
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