Many thanks to Farris ElNasser (USAFA ’91) for his presentation tonight! If you came to the Meetup expecting to hear a cheerleading sales pitch for Middle Eastern marketplaces, my bet is you were a little surprised. And this is exactly why I was excited to hear what Ferris had to say!
For those who didn’t make it, the message was…
- The Middle East is a tough place to do business right now. We appear to be on the down-slope of the Dubai phenomenon.
- The main markets of opportunity are (sadly) weapons and cyber-security tech.
- The keys to business success there are a careful ear, an open heart, and the ability to receive hospitality with gratitude.
That last bit really shined through, and I guess speaks to a beauty in that culture that runs deeper than politics. We’ll look forward to more insights from Farris as new stories arise in that part of the world.
As usual, we’ve taken a whole playlist of clips from last week’s session. And, as usual, I’m going to share one of the good ones here. But in this case I wanted to explain WHY I’m sharing it.
Much of Farris’ message last week was about being open and genuine when approaching Middle Eastern partners… a posture that plays well in other parts of the world as well. I thought this clip was a great example of exactly that. In it, Farris relates the story of how a little pointed feedback taught him how to provide better service to both his US clients and his Arab partners.
I hope you all enjoyed last week’s session as much as I did!
Are you already a RINGKNOCKER Member or Subscriber? Then sign in below to reap the rewards of your service!
Haven't signed up yet? Are you a current of former military officer? Then congratulations: your professional network was forged in fire and steel. Sign up below and activate it today!