The guest speaker at this week’s RINGKNOCKER Virtual Meetup is former Surface Warfare Officer Scott Mackes (USNA ‘01).

Scott is of course extremely well-known to the RINGKNOCKER community. He is the founder of SABM: the Service Academy Business Mastermind, arguably the most influential business association of service academy grads out there at the moment. There is a HUGE amount of crossover between the RINGKNOCKER and SABM networks: as of today, LinkedIn reports that Scott and I have an astonishing 3,160 connections in common!

These days, of course, the SABM empire has grown to encompass not only the business mastermind but an investment group, a capital fund, a talent matchmaker, and a podcast. There is also an e-commerce operation that still sells the product that got the whole ball rolling back in 2016. What was that? Come to the Meetup (or subscribe and watch the Meetup video) and see for yourself! 🤣

Scott’s talk this week will be centered around the importance of finding a niche. He’ll share the genesis of SABM and discuss some of the most important business lessons he learned along the way. Some examples:

• Create a product or service that solves your own problem
• Create a business where you serve like-minded people who share the same values and interests as you
• Why you shouldn’t sell a product that’s “for everyone”

One of life’s great secrets is that big ideas are a dime a dozen. Turning one into a profitable business requires EXECUTION. Want to see what that looks like in real life? Then DON’T MISS THIS ONE!