RINGKNOCKER Virtual Meetup #64 with Tom Schwab
This event is already in the can! Check out the After Action Report for a summary of the proceedings and subscribers-only content like resource links, shareable video clips, and the full Meetup video with notes and deep links!
The guest speaker at this week’s RINGKNOCKER Virtual Meetup is former Nuclear Surface Warfare Officer Tom Schwab (USNA ’87).
Tom is founder & CEO of Interview Valet, a brand and sales building service for thought leaders. They get business owners, authors, coaches/consultants, and entrepreneurs on targeted podcast interviews. This produces massive exposure, which grows their influence, impact, and sales.
As of July 2021, there were 2 million podcasts out there and over 48 million published podcast episodes. Of course, most podcasts never publish more than a single episode. But every podcast that catches on serves a dedicated audience in a hyper-targeted niche.
If you can find a podcast whose audience aligns well with your target demographic, it is like having a main line into your customer’s brain. And since there are tens of thousands of podcasts with 10,000 or more regular listeners, there are at least a couple of podcasts serving every niche you could possibly imagine!
Tom’s team at Interview Valet has perfected their process across 6 years with over 500 clients on over 20,000 podcast interviews. Tom’s book on the topic is PODCAST GUEST PROFITS: Grow Your Business With A Targeted Interview Strategy. It’s been called “the bible of podcast guesting” on (of course) the nation’s #1 marketing podcast!
And for an insight into Tom’s approach to the job: that acronym stands for Chief Evangelist Officer.
Does your business solve somebody’s problem? Every business does.
But if you approach that problem in a uniquely interesting way, then congratulations: you’re a thought leader with a story to tell. There’s a podcast host out there just waiting to get to the bottom of your big idea, and Interview Valet is standing by to make the match.
DON’T MISS THIS ONE!
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