RINGKNOCKER Virtual Meetup #64 with Tom Schwab
The guest speaker at this week’s RINGKNOCKER Virtual Meetup is former Nuclear Surface Warfare Officer Tom Schwab (USNA ’87).
Tom is founder & CEO of Interview Valet, a brand and sales building service for thought leaders. They get business owners, authors, coaches/consultants, and entrepreneurs on targeted podcast interviews. This produces massive exposure, which grows their influence, impact, and sales.
As of July 2021, there were 2 million podcasts out there and over 48 million published podcast episodes. Of course, most podcasts never publish more than a single episode. But every podcast that catches on serves a dedicated audience in a hyper-targeted niche.
If you can find a podcast whose audience aligns well with your target demographic, it is like having a main line into your customer’s brain. And since there are tens of thousands of podcasts with 10,000 or more regular listeners, there are at least a couple of podcasts serving every niche you could possibly imagine!
Tom’s team at Interview Valet has perfected their process across 6 years with over 500 clients on over 20,000 podcast interviews. Tom’s book on the topic is PODCAST GUEST PROFITS: Grow Your Business With A Targeted Interview Strategy. It’s been called “the bible of podcast guesting” on (of course) the nation’s #1 marketing podcast!
And for an insight into Tom’s approach to the job: that acronym stands for Chief Evangelist Officer.
Does your business solve somebody’s problem? Every business does.
But if you approach that problem in a uniquely interesting way, then congratulations: you’re a thought leader with a story to tell. There’s a podcast host out there just waiting to get to the bottom of your big idea, and Interview Valet is standing by to make the match.
DON’T MISS THIS ONE!
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